High-res
Most people with synesthesia can’t tell you exactly why they perceive the letter M as purple and not orange, or a high C-sharp as bright yellow and not blue. For one group of synesthetes, though, there appears to be an answer. For their green D’s, red G’s, and so on, they can thank the toy company Fisher-Price. Stanford researchers Nathan Witthoft and Jonathan Winawer discovered, through word of mouth and from synesthetes contacting them online, a group of people who share a “startlingly similar” set of letter-color associations.
The authors say that the case of the Fisher-Price magnets shows synesthetic associations can be learned, rather than plucked from nowhere by the brain. ”The idea that the colors would be learned has been around for a long time,” Witthoft says, “but it has been difficult to turn up any examples.” In this case, a mass-produced toy—combined with the powers of the Internet—helped.

