Gwen Mueller is an IT Professional, #dnd Gamer-girl, #coffee drinker, geek in Secondary Education, editor on tumblr #education, curating #science, and #tech resources to inspire lifelong learning with 1/4 cup of #fun.
Financially struggling schools nationwide are increasing the volume of advertising that children see in the halls, at football games and even on their report cards. School administrators say that with a public unwilling to adequately fund K-12 education, they’re obligated to find new ways to keep teachers in classrooms.
The college-savings program CollegeInvest signed a three-year deal to advertise on report cards sent home to students in the 85,000-student Jefferson County Public School District, southwest of Denver.
Drugstore chain CVS promoted its flu shot campaign in Virginia and Florida schools with signs at football games, posters at school entrances and in district e-newsletters.
Office supply store Staples this fall will sponsor school supply lists in several California and Texas school districts and provide a coupon for parents, all printed on Staples-branded paper.
Writing for The New York Times, Charles Duhigg examines how retailers collect your data and, using the science of habit formation, analyze it to make a profit:
About a year after Pole created his pregnancy-prediction model, a man walked into a Target outside Minneapolis and demanded to see the manager. He was clutching coupons that had been sent to his daughter, and he was angry, according to an employee who participated in the conversation.
“My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?”
The manager didn’t have any idea what the man was talking about. He looked at the mailer. Sure enough, it was addressed to the man’s daughter and contained advertisements for maternity clothing, nursery furniture and pictures of smiling infants. The manager apologized and then called a few days later to apologize again.
On the phone, though, the father was somewhat abashed. “I had a talk with my daughter,” he said. “It turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August. I owe you an apology.”
A little off topic here, but eye-opening to your kids’/students’ perceptions of marketing and branding. Does her opinion give insights into parent choices? My favorite: “That is on a controller that you use to control the TV at Ryan’s house.”
When a five-year-old girl recognizes your brand logo, you’ve done it right. Of course, when your dad is in the logo design business, you might have a leg up. Adam Ladd’s daughter knows her logos, but as far as big cats go, she just likes cheetahs.
Japanese Advertisement: Floresta. Nature Donuts. 2011
At a time when many students start their college search online, brand confusion can cost a college students and tarnish its online reputation. Some of the ads that promise information about unaffiliated colleges clearly violate Google’s advertising policies, and some legal experts have argued that they could be construed as false advertising. But the ads are also hard to track and to stop.
Advocates of proposed federal guidelines say advertisers often use subliminal messages and social media to influence teens to buy junk food. But food industry groups and ad firms say the overlap between teen and adult audiences makes the restrictions impractical.