Kudos to the Tumblr staff for addressing an important issue, and sensitively.
One of the great things about Tumblr is that people use it for just about every conceivable kind of expression. People being people, though, that means that Tumblr sometimes gets used for things that are just wrong. We are deeply committed to supporting and defending our users’ freedom of speech, but we do draw some limits. As a company, we’ve decided that some specific kinds of content aren’t welcome on Tumblr. For example, we prohibit spam and identity theft.
Our Content Policy has not, until now, prohibited blogs that actively promote self-harm. These typically take the form of blogs that glorify or promote anorexia, bulimia, and other eating disorders; self-mutilation; or suicide. These are messages and points of view that we strongly oppose, and don’t want to be hosting. The question for us has been whether it’s better to (a) prohibit them, as a statement against the very ideas of self-harm that they are advancing, or (b) permit them to stay up, accompanied by a public service warning that directs readers to helplines run by organizations like the National Eating Disorders Association.
We are planning to post a new, revised Content Policy in the very near future, and we’d like to ask for input from the Tumblr community on this issue.